Economic Times - It is you
ET Brand Equity is the flagship marketing and advertising platform of The Economic Times, dedicated to chronicling the evolution of brands, businesses, and marketing in India. It serves as a trusted hub for industry insights, brand strategy, media trends, and consumer behavior — catering to marketers, advertisers, media professionals, and brand leaders.
Client
Economic Times
Deliverables
Poster Design Creatives
Year
2025
Role
Creative Direction
The Ask
ET Brand Equity approached our team to create a series of event posters for their upcoming summit — designed to be displayed across the venue and inform attendees about the lineup of speakers and featured brands.
The Design
The task was straightforward but critical: maintain visual consistency, adhere to brand guidelines, and deliver high-quality print-ready assets within a 24-hour turnaround. We were provided with specific formatting instructions, prior references, and minimal creative flexibility. The focus was on precision, speed, and consistency, ensuring that every poster felt on-brand and production-ready.
The Development
The approach was to optimize for speed without compromising clarity. We began by dissecting the existing design system — typography hierarchy, margins, spacing, brand colors — and templated it to accommodate multiple speaker and brand configurations.
The Takeaway
Our team coordinated closely to turn around multiple ready-to-print assets in under a day, maintaining precision across all deliverables. The experience reinforced how strong systems and clear direction can accelerate output — especially in high-pressure, no-margin-for-error scenarios.
INDUSTRY
Media & Publishing
TIMELINE
2 Days
SERVICE
Brand Creative Design