Pooja Designers - Elevating Tradition with Timeless Identity
We crafted an elegant and culturally rooted logo for Pooja Designers, a women’s ethnic wear brand known for its timeless Indian styles. The design blends traditional motifs with a modern serif typeface, reflecting the brand’s core values of grace, heritage, and sophistication. The final identity is versatile, premium, and perfectly aligned with their fashion-forward yet tradition-inspired collections.
Client
Bhavik Mittal
Deliverables
Logo Design Brand Identity Design
Year
2021
Role
Lead Designer
The Ask
The brand wanted a logo that: • Represents Indian heritage and elegance • Feels luxurious yet accessible • Stands strong across tags, packaging, and online platforms • Appeals to both young and mature women who value traditional aesthetics
The Design
For Pooja Designers, a women’s ethnic wear brand, we designed a unique and meaningful logo that beautifully combines tradition and identity. The final design features the elegant silhouette of a woman’s face subtly blended with the letter "P", symbolizing the brand’s initial. Flowing lines from the "P" create the illusion of a saree, capturing the essence of ethnic fashion, femininity, and grace in one seamless visual.
The Development
After the rebranding: • Pooja Designers reported stronger brand recall at offline exhibitions and pop-up stores • Online engagement improved due to a consistent, elegant identity • The logo helped unify the visual tone across all digital platforms
The Takeaway
• Brand-Aligned Symbolism: Integrated the brand's initial "P" with a feminine silhouette to reflect elegance and identity. • Cultural Relevance: The saree-inspired wave in the design ties back to traditional Indian wear. • Versatile Identity: Logo works beautifully across tags, packaging, digital platforms, and store signage. • Memorability & Meaning: Created a logo that's both visually appealing and emotionally resonant with the target audience.
INDUSTRY
Clothing & Apparel
TIMELINE
3 Weeks
SERVICE
Brand Creative Design - Logo Design