Statiq: Revolutionzing the EV Industry
People at STATIQ envisage an India where a climate-conscious public utilises electric vehicles without compromising on convenience or sustainability. Our desire to realise this dream is driven by everything we do, from our products to partners. There vision statement speaks for their goal - The Future Is Now.
Client
STATIQ
Deliverables
Motion Graphic Animation 3D Motion Design Video Editing
Year
2024
Role
Creative Direction
The Ask
As a fast-scaling EV charging solutions provider, STATIQ needed a powerful motion graphics strategy to communicate its mission across B2B and B2C audiences. The goal was to create visually engaging explainer videos, product promos, and platform-specific motion designs that could simplify complex tech, highlight charger features, and build brand authority in India’s growing electric mobility sector.
The Design
Every animation had to reflect STATIQ’s brand identity — clean, bold, futuristic — while delivering key messaging around sustainability, innovation, and network accessibility.
The Development
For STATIQ, the development process was centered around translating complex EV technology into simple, sleek, and story-driven motion content. Our team began by breaking down the core messaging — whether it was charger functionality, app walkthroughs, or network expansion — and mapping it into visual storyboards. We followed a structured pipeline: concepting → scripting → style framing → motion build. Custom iconography, fluid transitions, and adaptable templates ensured that each video was optimized for multiple touchpoints.
The Takeaway
Collaborating with STATIQ challenged us to merge technical clarity with high-impact visuals. It was a masterclass in visual storytelling for a tech-forward brand, and a reminder that even the most complex products can be made accessible with the right motion flow.
INDUSTRY
EV & Infrastructure
TIMELINE
1 Year
SERVICE
Motion Design