Aam Aadmi Party (AAP)- Goa Elections 2022
During the 2022 Goa Assembly Elections, I had the opportunity to work with the Aam Aadmi Party (AAP) as part of their creative team, focusing on social media and print media design. The objective was to drive mass awareness, build a strong visual identity for AAP in Goa, and create impactful, bold graphics that resonated with voters.
Client
AAP
Deliverables
Social Media Creatives Print Media Design Regional Language Adaptations
Year
2022
Role
Creative Designer
The Ask
• Design high-impact visuals aligned with AAP’s core messaging • Localize political communication for Goa’s diverse audience • Ensure brand consistency across all digital and physical materials • Support both online engagement and offline campaign visibility
The Design
The campaign demanded fast-paced, clear, and bold messaging, so I adopted a design style that was: • Strong and minimalist, using AAP’s signature colors (blue, white, yellow) • Text-forward for quick readability across social platforms • Emotionally charged, using facial expressions, symbols (broom, flags), and local Goan context • Optimized for scale — adaptable for both digital (Instagram, Facebook, Twitter) and print (flyers, hoardings, banners)
The Development
• Social Media Posts & Reels Thumbnails: Daily updates, event highlights, candidate introductions • Infographics & Quote Cards: Simplified complex agendas and promises • Event Collateral: Rally posters, volunteer handouts, booth cards • Print Design: Flyers, newspaper ads, pamphlets, banners, stage backdrops
The Takeaway
• High-pressure, high-volume design execution with daily deadlines • Learned the power of visual communication in political campaigns • Developed a strong eye for message hierarchy, especially in mixed-language content • Played a role in shaping public perception through storytelling and visuals
INDUSTRY
Political Party
TIMELINE
2 Months
SERVICE
Brand Creative Design