Pernod Ricard - Creators of Conviviality
Driven by a philosophy of “Créateurs de Convivialité” (Creators of Conviviality), Pernod Ricard is a global leader in the wines and spirits industry, known for a prestigious portfolio of iconic brands such as Absolut, Chivas Regal, Jameson, Ballantine’s, Beefeater, and Perrier-Jouët. Headquartered in Paris, the company operates in over 160 countries and is committed to crafting convivial experiences through premium beverages.
Client
Pernod Ricard
Deliverables
Motion Graphic Animation
Year
2025
Role
Creative Direction
The Ask
Team Pernod Ricard India approached us to create a high-energy, looping animation to promote their “Content Creator” community event. The goal was to bring together iconic cultural elements with vibrant, youth-focused design to announce their new initiative — "Confluencers."
The Design
The creative had to be dynamic, playful, and social-media optimized, with a focus on motion-led storytelling. The animation needed to reveal various collage-style assets one after another and end in a seamless loop, making it ideal for event screens, Instagram reels, and digital ads.
The Development
The team kicked off the project by identifying the motion rhythm and narrative sequence that would guide the entry of each element — from historical architecture and metro trains to punchy phrases and bold billboards. Each asset was layered to create a sense of depth and flow, making the visual feel alive even in a looped format.
The Takeaway
We worked closely across motion, design, and timing sync to hit delivery in just 4 days — without compromising on quality or style. This project was a sprint, but also a standout.
INDUSTRY
Food & Beverage
TIMELINE
1 Week
SERVICE
Motion Design