®2024

Statiq

People at STATIQ envisage an India where a climate-conscious public utilises electric vehicles without compromising on convenience or sustainability. Our desire to realise this dream is driven by everything we do, from our products to partners. There vision statement speaks for their goal - The Future Is Now.

Client

Statiq

Deliverables

Social Media Creatives Ad Creatives

Year

2024

Role

Creative Direction

The Ask

As a fast-scaling EV charging solutions provider, STATIQ needed a strong brand identity with it's pre-established brand colors across platforms to communicate with it's B2B and B2C audiences. The goal was to develop a stream of visually striking content that could simplify complex tech, highlight charger features, and build brand authority in India’s growing electric mobility sector — ranging from platform-native static and motion posts to performance-driven ad creatives for awareness and lead generation campaigns that could.

The Design

We created a system of repeatable visual components — icons, color blocks, charger imagery, and dynamic typography — that could scale across platforms while maintaining a recognizable brand fingerprint. The goal was to keep the visuals accessible to the everyday user while still communicating a sense of modernity and momentum.

The Development

Our team built visual assets tailored to specific use cases — carousel explainers, static grids, vertical motion posts, and paid campaign visuals. Each piece was designed to be fast-loading, platform-native, and informative, with performance metrics in mind. Daily WhatsApp promotions, launch campaigns, and charger rollout updates were all delivered with rapid creative cycles and strict consistency.

The Takeaway

Collaborating with STATIQ was a lesson in building a flexible visual system that could shift from B2B professionalism to consumer-friendly simplicity — without losing the brand’s voice.