Taproot - Your Elevated Self
Taproot is a platform dedicated to showcasing premium, homegrown fashion brands that celebrate craftsmanship, sustainability, and quality. Taproot curates brands that offer unique, handcrafted pieces designed to stand out in a world of repetitive, mass-produced fashion. Through our carefully selected collections, we want to create a space where fashion feels personal, distinctive, and consciously crafted.
Client
Taproot
Deliverables
Social Media Creatives Motion Design
Year
2025
Role
Creative Direction
The Ask
The creative ask was to establish a recognizable and flexible brand system — one where the brand font and logo remained constant, while the design style evolved dynamically across grid posts, stories, and campaign visuals. The goal: to make Taproot instantly identifiable in a saturated fashion feed while giving each post its own visual voice.
The Design
The visual direction for Taproot’s social media was anchored around consistency and recognizability. I maintained two non-negotiables across all creatives — the brand font and logo — ensuring they appeared in every post, even as their placement and styling varied to keep the feed dynamic.
The Development
At our studio, the creative development for Taproot began with establishing two non-negotiables — a consistent brand font and logo placement across every asset. These served as the visual constants that anchored all social media creatives, ensuring brand recall no matter the post format or campaign theme. From bold typography to curated color schemes and layouts, each asset was crafted to maximize attention and reinforce brand identity.
The Takeaway
Executing over 70 Creatives in the span of 2 months with the Taproot Team was a phenomenal experience of creative freedom and exploration. We tried everything from Static posts, carausels, motion graphic reels to product demos and give-away contests and creatives.
INDUSTRY
Clothing & Apparel
TIMELINE
3 Months
SERVICE
Brand Creative Design